Tailor Your Digital Communication to Reach Leads Where They Are:
Reach your audience where they spend the most time.
Private Server . Custom Platform . First Party Data . Collabrative Design
“Unlock the Power of Data with the Next Generation Privacy-Compliant Platform & Stay Ahead of the Competition with Nuvo”
The two most important aspects for an auto dealership’s success are data and their workforce.
Nuvo platform is intended to combine these two critical features.
Not only will you be able to engage your staff (rather than just a salesforce) in the success of your brand’s growth, but you will also have the means to acquire First Party Data naturally.
The Nuvo platform is a no-code solution capable of delivering omni-channel results.
We will redesign and customize it so that you may manage it yourself while we maintain and secure the server.
Consider how your competitors will act if they had no visibility into your marketing efforts, as they do today!
This digital marketing channel matrix demonstrates where auto dealers are concentrating their efforts.
Paid Advertising
- Pay-Per-Click (PPC) Online
- Over-The-Top (OTT) on Streaming Services
Other Messaging Opportunities
- SMS
- Social Media
- Online Videos
Website Design & SEO
- Well-Designed Site with Good SEO Content
- Local SEO
- Blogs
- Mobile Optimization
Third-Part Websites
- Aggregator Websites (Autotrader.com, Cars.com, etc…)
- Online Reviews (Yelp, etc…)
- Online Directories
How Does This Work?
Organic Reach
Workforce Multiplier Effect
According to the employee advocacy benchmark study, the average reach for employees is 459 LinkedIn connections, 433 Facebook friends, and 772 Twitter followers.
Data Journey to Your CRM
Who Is Sharing the Most? An Analytical Look
When you use creative omnichannel communication with employees and customers, you’re more likely to reach a wide range of people in a variety of work-life situations and make them feel heard.
Decals
The Cost
When comparing Nuvo to in-house alternatives, it’s clear that the former is the superior financial decision.
Magic is in the Code
“Code that handles complex tasks while hiding that complexity to present a simple interface.”
Humanize dealerships.
Get your sales team’s name out there everywhere possible by utilizing social media, Google My Business listings, your website, and any other channels at your disposal. Authorize the sales force to promote the dealership and its dedication to customers on social media (Facebook live streams constitute one great way to do so). The entire staff acts as brand ambassadors for the store.
How Much Money Do Car Dealerships Spend on Advertising?
To advertise their wares, new auto lots dropped $9.25 billion in 2019, or almost $628 per vehicle sold, according to the NADA’s 2019 annual report. Because of the COVID epidemic, that fell in the first half of 2020. In the first half of 2020, new auto dealers spent nearly $3.73 billion on advertising, or almost $600 per vehicle sold.
Over the course of 2019, new vehicle dealers spent the majority (56%) of their advertising budgets on digital channels, with television ads accounting for the second largest share (14.5%).
Benefits of employee advocacy
The program’s benefits extend to many different areas:
Sales and marketing efforts benefit from elevated brand recognition.
More sales contacts in thier personal network
Recruiting and human resources flourish in this productive work environment.
Competence in a specific field to serve as a leader in one’s field of endeavor